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Google AMP
Makes Mobile Websites
Run on Pure Rocket Fuel

byGoogle & Enabled
SEPTEMBER 18, 2024

For many, reading on the mobile web is a slow, clunky and frustrating experience - but it doesn’t have to be that way. The Accelerated Mobile Pages (AMP) Project is an open source initiative that embodies the vision that publishers can create mobile optimized content once and have it load instantly everywhere.

We welcome this project because it accelerates the consumption of mobile content and preserves the business model that finances quality journalism

Antonio Manuel Teixeira Mendes

For many, reading on the mobile web is a slow, clunky and frustrating experience - but it doesn’t have to be that way.

More About AMP More by Enabled